Six-second ads gaining popularity as companies battle short attention spans

Oct/27 By

There is barely time to set the scene, before it’s already over: a cartoon animal wearing Joe Fresh fashions stands beside a telescope, or bites into a muffin at a

Canadians unsure what regulations govern digital ads: survey

Oct/25 By

Ads on television are most likely to strike viewers as “unacceptable,” but the digital realm is more widely perceived as being unregulated. That’s according to a new survey released on

Netflix leads streaming Solutions in Canada

Oct/21 By

As consumption of has ballooned in Canada, Netflix Inc. has enjoyed an early bird advantage. The subscription online movie service, which started in Canada in 2010, now counts 53 percent

Bozoma Saint John: The Daring Girl Uber’s comeback Requirements

Oct/19 By

Who would leave a job working with some of the music industry’s legendary talents, to attempt to correct a brand in the middle of a series of public scandals? Bozoma

With two rate hikes from the bag, BoC still waiting to see Increase in inflation

Oct/19 By

It has been a long time since the inflation rate has been the most important economic indicator from the Bank of Canada’s playbook. But since the central bank vacillates over

Dove apologizes for Facebook ad that many call racist

Oct/9 By

Dove is facing heat for a body wash ad showing a black woman taking off her shirt to reveal a white woman, with many social media users calling it racist.

With Large marketing investment, Sonnet still Trying to break into competitive insurance market

Oct/4 By

Sonnet started into the Canadian insurance market with an ad that wasn’t about insurance, just. It was about “optimism,” and featured a logo for the Facebook era: a rocket shaped

With two rate hikes in the bag, BoC still waiting to see rise in inflation

Sep/28 By

It’s been a long time since the inflation rate has been the most important economic indicator in the Bank of Canada’s playbook. But as the central bank vacillates over where

NFL sponsors tiptoe around Trump’s Remarks about players’ protests

Sep/27 By

Following a hotly political weekend at the National Football League, some of the league’s corporate sponsors have begun speaking out — kind of. Ford Motor Co., Under Armour Inc. and

The Federal Reserve embarks on a tricky path back to normal

Sep/21 By

The Federal Reserve decided to stand pat on interest rates Wednesday, but it’s not standing still on U.S. monetary policy. Beneath the surface of the rate announcement, the central bank

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