Domain spoofing: The advertising industry fights back

Nov/24 By

The scam involves 34,000 domains, enticing advertisers to invest up to hundreds of thousands of dollars per day on what resembles standard ad space — but is really on fake

CPPIB to launch Advertising campaign aimed at Enhancing public perception

Nov/22 By

It’s unusual to see advertisements with nothing concrete to sell. But that’s precisely what the Canada Pension Plan Investment Board is rolling out with a new campaign that launches on

Digital ‘totalitarian marketing’ threatens privacy and Safety, former advertising executive Claims

Nov/17 By

In the digital economy, individuals are asked to trade their privacy for solutions — but it is a deal that many are making without actual consent, since they do not

Canadians’ viewing habits shifting to web-only: CRTC?

Nov/9 By

Nearly a quarter of Canadians at a coveted market for advertisers — ages 18 to 34 — have made the change to watching TV entirely online, according to the brand

When will the ad industry have its Harvey Weinstein moment?

Nov/4 By

The advertising industry needs its Harvey Weinstein minute. That is the argument put forth by Cindy Gallop, a consultant and former marketing executive that advocates on issues such as gender

Ad industry needs its Harvey Weinstein Second, former executive says

Nov/3 By

The advertising industry needs its Harvey Weinstein minute. That is the argument put forth by Cindy Gallop, a consultant and former marketing executive that advocates on issues such as gender

Kenneth Cole on Maintaining retail Trendy in a modern age

Nov/2 By

Since 1982, Kenneth Cole has worked to transform his name into one of fashion’s most recognizable brands. During a trip to Toronto Wednesday, he sat down with The Globe and

Facebook to test new ad transparency Characteristics in Canada

Oct/28 By

Facebook Inc. has turned to Canada to test new features that will reveal how advertisers are targeting their messages on the social networking platform — and will introduce additional controls

Six-second ads gaining popularity as companies battle short attention spans

Oct/27 By

There is barely time to set the scene, before it’s already over: a cartoon animal wearing Joe Fresh fashions stands beside a telescope, or bites into a muffin at a

Canadians unsure what regulations govern digital ads: survey

Oct/25 By

Ads on television are most likely to strike viewers as “unacceptable,” but the digital realm is more widely perceived as being unregulated. That’s according to a new survey released on

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