Marketers target digital audiences in the competitive gaming world of e-sports

Sep/9 By

If the notion of watching other people play video games retains zero appeal, this sponsorship isn’t meant for you. If you have never heard of gamers that go by the

Marketers target digital audiences in the competitive gaming world of e-sports

Sep/2 By

If the concept of watching other people play video games retains zero appeal, this sponsorship isn’t meant for you. If you have never heard of gamers that go by the

Advertisers the proposed Limitations of Canada on marketing food

Aug/16 By

A group representing advertisers is currently criticizing limitations on drinks and marketing food to children. Health Canada’s On how it should approach restricting advertising “unhealthy food and drinks” to children

Super Bowl ads priced to reflect the Expects of Bell Media

Aug/13 By

As it sells advertising airtime for next year’s Super Bowl, Bell Media is putting costs on the premise that it will once more have the ability to swap from the

‘We need a Much Better deal’: Media make case for bargaining power against giants that are Electronic

Aug/5 By

A group representing publishers in america and approximately 2,000 papers asked Congress last month to form a bargaining coalition which could have more influence in discussions with Facebook and giants

Can advertisements for Drake’s whiskey translate into sales?

Jul/30 By

As a young man, he backed Jerry Lee Lewis on the drums up. On first dates, he insists on splitting the bill. He wears glasses, but they are not prescription.

Calls grow to modernize privacy laws

Jul/24 By

New privacy regulations next year, coming into force in Europe are currently calling into question whether the approach to privacy of Canada is keeping up with its peers. Industry observers

Selling vaping industry grapples with rules

Jul/9 By

It’s not the sort of ad you would expect to see at a hockey game. However, there was at Toronto Patriots featured on the group’s site season and matches: a

What the Sears? The decades of brand evolution of A retailer

Jun/27 By

For many years, Sears Canada Inc. has been centered on its brand’s evolution. A complete decade ago, when declaring work with a new bureau, Sears admitted the retailer required to

Leader Morgan blocks brand as Admiral Nelson’s is purchased to weigh anchor

Jun/19 By

Where does a leader outrank an admiral? On Canadian liquor store shelves. A judgment in Canada’s Federal Judge has purchased Admiral Nelson’s rum to consider point – discovering that it

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