Bozoma Saint John: The Daring Girl Uber’s comeback Requirements

Oct/19 By

Who would leave a job working with some of the music industry’s legendary talents, to attempt to correct a brand in the middle of a series of public scandals? Bozoma

With two rate hikes from the bag, BoC still waiting to see Increase in inflation

Oct/19 By

It has been a long time since the inflation rate has been the most important economic indicator from the Bank of Canada’s playbook. But since the central bank vacillates over

Dove apologizes for Facebook ad that many call racist

Oct/9 By

Dove is facing heat for a body wash ad showing a black woman taking off her shirt to reveal a white woman, with many social media users calling it racist.

With Large marketing investment, Sonnet still Trying to break into competitive insurance market

Oct/4 By

Sonnet started into the Canadian insurance market with an ad that wasn’t about insurance, just. It was about “optimism,” and featured a logo for the Facebook era: a rocket shaped

With two rate hikes in the bag, BoC still waiting to see rise in inflation

Sep/28 By

It’s been a long time since the inflation rate has been the most important economic indicator in the Bank of Canada’s playbook. But as the central bank vacillates over where

NFL sponsors tiptoe around Trump’s Remarks about players’ protests

Sep/27 By

Following a hotly political weekend at the National Football League, some of the league’s corporate sponsors have begun speaking out — kind of. Ford Motor Co., Under Armour Inc. and

The Federal Reserve embarks on a tricky path back to normal

Sep/21 By

The Federal Reserve decided to stand pat on interest rates Wednesday, but it’s not standing still on U.S. monetary policy. Beneath the surface of the rate announcement, the central bank

Marketers target digital audiences in the competitive gaming world of e-sports

Sep/9 By

If the notion of watching other people play video games retains zero appeal, this sponsorship isn’t meant for you. If you have never heard of gamers that go by the

Hole in middle of Canada’s Labor market is leaving some Employees behind

Sep/9 By

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Quebec’s Labor shortage risks turning le mini-boom into le bust

Sep/9 By

Far be it for us to rain on le mini-boom that Quebec’s economy has been enjoying — Mother Nature has done quite enough of that this summer — but a

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