Digital ‘totalitarian marketing’ threatens privacy and Safety, former advertising executive Claims

Nov/17 By

In the digital economy, individuals are asked to trade their privacy for solutions — but it is a deal that many are making without actual consent, since they do not

Canadians’ viewing habits shifting to web-only: CRTC?

Nov/9 By

Nearly a quarter of Canadians at a coveted market for advertisers — ages 18 to 34 — have made the change to watching TV entirely online, according to the brand

When will the ad industry have its Harvey Weinstein moment?

Nov/4 By

The advertising industry needs its Harvey Weinstein minute. That is the argument put forth by Cindy Gallop, a consultant and former marketing executive that advocates on issues such as gender

Ad industry needs its Harvey Weinstein Second, former executive says

Nov/3 By

The advertising industry needs its Harvey Weinstein minute. That is the argument put forth by Cindy Gallop, a consultant and former marketing executive that advocates on issues such as gender

Bank of England Provides ‘as dovish a hike as you get’

Nov/3 By

The Bank of England has signalled that its move to boost interest rates for the first time in a decade could quickly be reversed when the stalled Brexit negotiations fall

Kenneth Cole on Maintaining retail Trendy in a modern age

Nov/2 By

Since 1982, Kenneth Cole has worked to transform his name into one of fashion’s most recognizable brands. During a trip to Toronto Wednesday, he sat down with The Globe and

Facebook to test new ad transparency Characteristics in Canada

Oct/28 By

Facebook Inc. has turned to Canada to test new features that will reveal how advertisers are targeting their messages on the social networking platform — and will introduce additional controls

Six-second ads gaining popularity as companies battle short attention spans

Oct/27 By

There is barely time to set the scene, before it’s already over: a cartoon animal wearing Joe Fresh fashions stands beside a telescope, or bites into a muffin at a

Canadians unsure what regulations govern digital ads: survey

Oct/25 By

Ads on television are most likely to strike viewers as “unacceptable,” but the digital realm is more widely perceived as being unregulated. That’s according to a new survey released on

Netflix leads streaming Solutions in Canada

Oct/21 By

As consumption of has ballooned in Canada, Netflix Inc. has enjoyed an early bird advantage. The subscription online movie service, which started in Canada in 2010, now counts 53 percent

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