Nearly a quarter of Canadians at a coveted market for advertisers — ages 18 to 34 — have made the change to watching TV entirely online, according to the brand new overview of the nation’s broadcastingnbsp;sector.
The Canadian Radio-television and Telecommunications Commission’s annual Communications Tracking Report found that 23 percent of people in that age group saw TV online only in 2016. In total, 13 percent of English-speaking Canadians and 4 percent of French speakers failed. Many more Canadians are seeing both online and conventional TV: 44 percent subscribed to , such as Netflix, CraveTV, Club Illico and Amazon Prime Video, and amounts were higher among youngernbsp;audiences.
The change is affecting not just how Canadians watch but how they listen: The report found that 55 percent of Canadian adults used music videos on YouTube to listen to audio, 27 percent utilized personalized music streaming solutions and 22 percent obtained radio stations’ onlinenbsp;channels.
The report points to the growing influence of electronic content distribution. In the case of video, while Canadians still watch a considerable quantity of classic TV, electronic services continue to gain traction. Here’s a snapshot of thenbsp;sector: