Netflix leads streaming Solutions in Canada

Posted by on October 21, 2017

As consumption of has ballooned in Canada, Netflix Inc. has enjoyed an early bird advantage.

The subscription online movie service, which started in Canada in 2010, now counts 53 percent of English-speaking families that pay for a subscription, according to the hottest Media Technology Monitor survey, conducted by CBC/Radio-Canada Research and Analysis. Meaning Netflix accounts for a massive swath of “over-the-top” TV subscriptions in Canada; 57 percent of those 2,160 people surveyed for the report said they cover at least one streaming support.

According to another company, Convergence Research Group, there are approximately 20 subscription streaming solutions in Canada, including large tech players like Netflix and Amazon; Canadian services like Bell Media’s CraveTV, Rogers’s Sportsnet Today and Quebecor’s Club Illico; and a number of smaller providers. The CBC survey asked about Netflix, Amazon Prime Video, CraveTV and Sportsnet Now. It found that a sizable lead for Netflix subscriptions. A French-language survey also looked at other streaming solutions.

The report comes at a time when Canada is considering how it should regulate culture in an era of dominance by Internet media companies, the largest of which aren’t based in Canada.

Lately, Heritage Minister Mélanie Joly outlined her vision for the future of cultural policy in Canada, announcing a commitment by Netflix to start a manufacturing facility here and also to spend $500-million more than five years on Canadian-made content. Ms. Joly also requested the Canadian Radio-television and Telecommunications Commission to submit a report by next June outlining “future distribution models for Canadian programming, in addition to its continuing production, production and distribution{}”

Courtesy: The Globe And Mail

Posted in: Market Place


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