Advertisers the proposed Limitations of Canada on marketing food

Posted by on August 16, 2017


A group representing advertisers is currently criticizing limitations on drinks and marketing food to children.

Health Canada’s On how it should approach restricting advertising “unhealthy food and drinks” to children began in June and concluded that this week. In its submission under the consultations, the Association of Canadian Advertisers stated the are “significantly overbroad” and “ought to be reconsidered from the bottom up.”

Health Canada’s proposed policy changes could allow advertisements of “healthy” foods such as “veggies, fruit, whole grains and protein-rich foods … when processed or prepared with no extra sodium, fat or sugars” with a complete list of foods exempt from constraints to be supplied later.

It asked for comment on two options for restricted-food advertisements: those for foods with more than about 5 percent of the daily value of saturated fat, sodium or sugars; or a slightly more lax limitation on meals with over 15 percent of those everyday values. Either choice would restrict items like juice, ice cream, candies, most cereals, cheese and soda. Ads would be also restricted by the option for foods like French fries, potato chips, granola bars, and cheese that is calorie-reduced. The proposal suggested restricting ads for drinks with sweeteners like sucralose and aspartame.

Health Canada suggested banning such advertisements on tv on weekday evenings and weekends (6 a.m. to 9 a.m. and 3 p.m. to 9 p.m.) and the majority of the afternoon on weekends (6 a.m. to 9 p.m.). And it indicated curbs on advertisements in different environments where “significant numbers of children are likely to be vulnerable to marketing,” such as schools, theme parks, movie theaters, grocery stores and in electronic media.

“We do believe in responsible marketing to kids. However, the suggestions have been in effect an outright ban on many food and drink advertising in Canada,” stated Ron Lund, president and CEO of the ACA.

The ACA’s submission argued that there’s not any correlation between advertising and increasing rates of childhood obesity, citing a U.S. That children’s exposure to food ads fell between 2004 and 1977. Additionally, it argued that the obesity rate of Quebec has remained similar while it has had a ban on advertising to children . The entry also promised that foods such as apples and peanuts would be designated unhealthy by those criteria, despite Health Canada’s specification that fruits and vegetables are foods “foundational” to health that would be exempt. In an interview, Mr. Lund questioned why foods like cheese, which may be considered healthy when consumed in moderation, could be prohibited in advertisements.

The ACA also questioned the proposal to extend the limitations to teens younger than 17, calling such a ban “paternalistic.”

“We know it’s not just younger children. Teens are very much influenced by advertising, by social networking,” said Hasan Hutchinson, director general of Health Canada’s Office of Nutrition Policy and Promotion. In response to the criticisms of the ACA, he said of the entries would be considered by Health Canada .

“This is a true consultation. If you do not enjoy it, tell us why, and give us the proof,” he said. “The bottom line here needs to be driven by health{}”

The ACA’s entry estimated that Canadians see approximately 159.5 billion advertisements for food annually on tv — representing about one-fifth of TV ads — and that the proposals would prohibit over half of those. That estimate depends that 98 percent of food advertisements would be prohibited during the broadcast hours that are projected. The submission argued that such a restriction could inhibit food marketers’ ability to reach adults with their messages. It mentioned problems with banning ads on platforms like Facebook Google and YouTube. The suggestions make inaccessible “broad swaths of the Web.”

Mr. Lund said the ACA is working on counterproposals to indicate reasonable restrictions on such advertising.

The advertising industry has some limitations in place. That program, in sets nutrition criteria out . Some participants agree to not market in such surroundings.

Mr. Hutchinson commended that initiative, but stated that a standard applying to all food advertisers — not only those signatories — could “level the playing field{}”

The Stop Marketing to Kids Coalition has been advocating for many of those changes that are suggested.

“Everything they are suggesting would have high-impact return on investment from a public health viewpoint,” said Manuel Arango, Heart and Stroke’s director of health policy and advocacy. “Industry’s schedule is to boost their bottom line. That is all good and well, but when you are developing health-related laws, you need to focus on the health needs of Canadians.As long as the steps are reasonable, and have high impact, that is a worthwhile initiative.”

Health Canada has the ability to regulate advertising under the Food and Drugs Act of Canada. Its deliberations on changes to its strategy are occurring at the same time Is proposing an amendment to the act to limit beverage and food marketing to children. That bill has gone through its committee hearings and a reading in the Senate is expected in the autumn.

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