Can advertisements for Drake’s whiskey translate into sales?

Posted by on July 30, 2017

As a young man, he backed Jerry Lee Lewis on the drums up. On first dates, he insists on splitting the bill. He wears glasses, but they are not prescription. He Isn’t the Most Interesting Man on the Planet.

He is Dennis Graham, Drake’s dad. And he is coming to your TV screen in the near future — as the “realest dude ever” — thankfully borrowing the cachet of the long-running Dos Equis effort to promote his son’s Virginia Black whiskey.

Also on the Planet and Mail

Michael Kors pops luxury up shoe manufacturer Jimmy Choo (Reuters)

Posted in: Market Place


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