What the Sears? The decades of brand evolution of A retailer

Posted by on June 27, 2017


For many years, Sears Canada Inc. has been centered on its brand’s evolution.

A complete decade ago, when declaring work with a new bureau, Sears admitted the retailer required to “become relevant with Canadian consumers” and that it took a “revived brand vision.”

Retail became polarized as shoppers moved toward shops and the two discount. Sears was stuck in the middle.

Sears Canada: the rise and fall of The retailer (The Canadian Press)

Posted in: Market Place

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