What the Sears? The decades of brand evolution of A retailer
For many years, Sears Canada Inc. has been centered on its brand’s evolution.
A complete decade ago, when declaring work with a new bureau, Sears admitted the retailer required to “become relevant with Canadian consumers” and that it took a “revived brand vision.”
Retail became polarized as shoppers moved toward shops and the two discount. Sears was stuck in the middle.