What the Sears? The decades of brand evolution of A retailer

Posted by on June 27, 2017

For many years, Sears Canada Inc. has been centered on its brand’s evolution.

A complete decade ago, when declaring work with a new bureau, Sears admitted the retailer required to “become relevant with Canadian consumers” and that it took a “revived brand vision.”

Retail became polarized as shoppers moved toward shops and the two discount. Sears was stuck in the middle.

Sears Canada: the rise and fall of The retailer (The Canadian Press)

Posted in: Market Place


Be the first to comment.

Leave a Reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Simple Business by Nimbus Themes
Powered by WordPress